Indie development
Building products solo
One person can build valuable products. Focus on solving problems, not chasing perfection.
Why indie development?
Indie development isn’t about proving how skilled you are—it’s about freedom.
Freedom to choose what to build, how to build it, and who to build for.
One person can create valuable products. What matters is:
- Solving problems - Find real needs
- Iterating fast - Don’t chase perfection, ship then optimize
- Staying simple - Fewer features, better execution
Indie development is a lifestyle, not just a work style.
Posts in this collection
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Five years since I quit Meta: an indie developer's pathless path
I left Meta with the best performance review of my career, missed out on at least $2.5 million, and built a life I don't want to trade back.
April 30, 2026
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Why I'm still writing iOS apps
As an iOS indie developer for 10 years, I often wonder: should I switch to web or cross-platform? But I'm still here. Why?
October 18, 2025
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How to stand out when everyone can build an app
In an era where AI makes development easy, real competitive advantage isn't about being faster or better—it's about being more interesting and memorable
July 6, 2025